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MAX Minutes with 11Alive to Focus on Helping Atlantans Realize Better Work and Futures

September 7, 2025

11Alive launched the Better Work franchise in January of this year in partnership with CareerRise. 11Alive News Anchor Cheryl Preheim leads the content/editorial side of the campaign, with amazing bi-weekly news stories focused on workforce development and helping Atlantans understand the path to better work, and a brighter future. The community is responding! 11Alive’s digital team reports that the Better Work campaign has the most reach of any of its news franchises.

Preheim along with Robbin Steed, Director, Strategic Partnerships & Sales Marketing, will join MAX for a conversation about the campaign and to explore ways workforce partners can be involved and stories ideas to share.

Join MAX on Friday, September 26, 9:00 AM, for a timely and virtual conversation.

Click here to register.

ABOUT MAX MINUTES

Launched in 2014, the mission of MAX is to advance economic resilience in the Atlanta region by strengthening connections, collaborations, and practices among workforce developers and organizations engaged in workforce development.

MAX Minutes, Upcoming Events

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Maximum Impact

Launched in 2014, the mission of MAX is to advance economic resilience in the Atlanta region by strengthening connections, collaborations, and practices among workforce developers and organizations engaged in workforce development.

Whether you are a service provider, an educational institution, an employer, an intermediary, or funder, MAX is your place to connect into the workforce development community for the metro Atlanta region. Learn more

MAX Connections

Stay connected through MAX Mondays, a weekly email on happenings in our workforce development community, as well as other periodic newsworthy updates from MAX.